The TV division of UniFrance once again joined forces with the French Embassy in China to organize a day of animation series screenings on October 29, 2021, at the French Institute in Beijing.
Fifteen French animation series were screened for 19 Chinese buyers and industry professionals during the animation showcase. The call for entries issued by UniFrance to its members brought in 41 program proposals from 15 companies. Among the entries, 15 shows were selected by the TV division of the French Embassy in China as the most likely to interest Chinese professionals given their very specific selection criteria.
Programming October 29:
To support the event, the Embassy prepared a brochure in Mandarin presenting the programs screened.
More than 180 invitations were sent out, and in the end 19 out of the 29 people who signed up came to discover the recent animation programs presented. The difference between the number of sign-ups and actual attendees can be explained by the fact that China is experiencing an increase in the number of cases of COVID, and many cultural and entertainment venues are now closed.
Among the Chinese professionals present: VOD platforms such as iQiyi and Shanghai Senyu Media, pay-TV broadcasters like Startimes, educational organizations (Beijing Film Academy, Shanghai Theatre Academy), and production and/or distribution companies (Hishow Entertainment, Huace Media, Joy Pictures, JZ Culture Communication, 1925 Beijing Network Technology Co).
A press release was issued by both organizations (the French Embassy in China and UniFrance) on October 27, which reached six print media including Beijing Magazine (English-language and Chinese versions) and the websites Sina, Vrbeing, Education Online and TOM. All of these are generalist publications, with the exception of Education Online.
Following the screenings, all the industry professionals present said that they appreciated the quality of the programs as well as the diversity of subjects and genres. The fact that all the series had been broadcast in France on channels run by groups like Canal+, France Télévisions and TF1 demonstrated the quality of the productions and reassured Chinese distributors.
The animation showcase was a success for these professionals, despite a difficult situation in terms of the COVID crisis, and it allowed Chinese buyers access to the most recent seasons of our animation series.